As per the report of Business Insider, there will be 4.5 million Bluetooth beacons by the end of 2018, with 3.5 million of those used by brick-and-mortar retailers. Isn’t that something great?
To stand tall amongst crowd, do you face the challenges like…. Delivering memorable in-store shopping experience? Reaching the right audience at right time in spite of high-end promotions? Not enough sales and ROI in spite of advertising?
So what can be the solution for this? The answer is Beacon app development……
With beacon app development, brands get an opportunity to engage with an audience and provide the best user experience be its shopping mall or tall towers. Beacons determine proximity of BLE device and enable the business to fetch precise data and help to generate more ROI.
But what is Bluetooth Low Energy Beacon all about?
Beacon is a low powered hardware device that can be mounted on a wall to deliver location-aware or context-aware messages. They are ideal for pinpointing the location of smart-phones indoor where GPS and Wi-Fi aren’t always effective.
There are two major types of technologies are available to build beacon-based mobile apps:
Eddystone: Eddystone is an open android beacon protocol from Google, which enables Bluetooth low energy device to broadcast data across short distances to a receiver. There are four types of data beacon can broadcast with Eddystone which is described by three frames:
- Eddystone-URL – for broadcasting URL addresses
- Eddystone – UID – for broadcasting beacon IDs
- Eddystone-TLM – for beacon telemetry such as battery level, sensor data or other relevant information
- Eddystone- EID – for security
iBeacon: It is an Apple’s version of BLE wireless technology. iBeacon iOS enables Bluetooth devices to broadcast and receive nuggets of personalized information within short distances.
Beacons are responsible to deliver highly contextual mobile engagement
Right Place: Engages app users by adding contextualized messaging based on the exact location
Right Time: Triggers the message when your customer is thinking of your brand
Right Audience: Push notifies the customers when they pass by your brand
How Beacon mobile app can help your customers?
Right Time: Triggers the message when your customer is thinking of your brand
Right Audience: Push notifies the customers when they pass by your brand
How Beacon mobile app can help your customers?
Personalized Communication: Beacon mobile app provides data to the customers based on the shopping history, preferences or demographics which can be helpful to make personalized messages. Products deals, coupons etc. can be tailored as per customer’s preference which can ultimately aid in customer retention and engaging shopping experience.
Gathers feedback: For any brand, reviews work the best for increasing its popularity and asking your customers physically for feedback is not a feasible option always. However, if Beacons are deployed, a beacon mobile app can trigger an alert on the customer’s smart-phone to leave the feedback once the customer leaves the place. And with the help of these reviews, brands can get an opportunity to keep them glued to the business.
Connects with the customer instantly: Beacons act as a bridge between customers and physical store and hence places targeted messages directly in the hands of the customers. Customers may refrain from seeing an ad or may scroll more and ignore the ad on the social feeds but beacon sends push notifications on the user’s phone and thus ensures app engagement and retention. Relevant offers when sent directly to the customers in real-time increases the chances of a purchase.
Gathers feedback: For any brand, reviews work the best for increasing its popularity and asking your customers physically for feedback is not a feasible option always. However, if Beacons are deployed, a beacon mobile app can trigger an alert on the customer’s smart-phone to leave the feedback once the customer leaves the place. And with the help of these reviews, brands can get an opportunity to keep them glued to the business.
Connects with the customer instantly: Beacons act as a bridge between customers and physical store and hence places targeted messages directly in the hands of the customers. Customers may refrain from seeing an ad or may scroll more and ignore the ad on the social feeds but beacon sends push notifications on the user’s phone and thus ensures app engagement and retention. Relevant offers when sent directly to the customers in real-time increases the chances of a purchase.
Other benefits of beacon app development
- Create interactive campaigns
- Engage with the customers in-store
- Gather heat maps of customer’s movement
- Attracts new customers with offers when they walk into store
- Provides relevant product information on demand
- Enhance customer loyalty by delivering a better customer experience
- Increase brand awareness and build customer loyalty
Example:
Carrefour uses iBeacon networks for its entire hypermarket in Romania. With Beacon mobile app, they automate the commercial content delivery and collects essential data about in-store customer behavior. It’s proximity marketing campaign keeps consumers informed about special deals, products and services from each of the store departments. With beacons, Carrefour has seen the sudden rise in customer engagement i.e. it went up 400% and number of app users grew by 600%.
Conclusion
Retailers and customers both get benefited with the beacon technology. Retailers can get the data about the products their customers are interested in and accordingly can offer top-notch discounts. Customers can get the chance to shop at the discounted rates and can have enhanced shopping experience. By targeting right people at right time, location-based app notification boosts customer experience and results into increased engagement and drives more in-store sales.
We at BLE Mobile Apps have reliable team of BLE mobile app developers who have years of experience and are keen in delivering BLE iOS apps and BLE Android apps as per client’s requirement. Want to kick-start with beacon app development? Let us know your idea and we will help you to convert into flawless product.
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