7 Ways SMBs Can Run Beacon-based Proximity Marketing Campaigns

BLE beacons bring innovative marketing opportunities for small businesses. Proximity marketing with beacons is growing in popularity among retailers and other customer-centric small businesses. This new form of marketing empowered by beacons comes at a time when retailers are facing increasing competition from online marketplaces.

Read more:- 7 Ways SMBs Can Run Beacon-based Proximity Marketing Campaigns

What Business Opportunities Does Eddystone Present?

Beacon is a small, battery-operated device that transmits BLE signal at regular intervals. Eddystone and iBeacon are the most common communication protocols to transmit BLE signals from a beacon. The fundamental difference lies in the formats the BLE signals are broadcasted in each protocol.

Read more:- What Business Opportunities Does Eddystone Present?