Wednesday, May 8, 2019

How BLE Beacons are Transforming Healthcare in 2019


According to Deloitte’s 2019 Global Health Care Outlook, The global healthcare industry is projected to reach $10 trillion by 2022 as healthcare is becoming accessible to more people around the world and life expectancy continues to climb. For the first time in history, number of people aged over 65 globally represent 11.6% of the total world population.

Sunday, April 28, 2019

7 Ways SMBs Can Run Beacon-based Proximity Marketing Campaigns


BLE beacons bring innovative marketing opportunities for small businesses. Proximity marketing with beacons is growing in popularity among retailers and other customer-centric small businesses. This new form of marketing empowered by beacons comes at a time when retailers are facing increasing competition from online marketplaces.

Monday, April 15, 2019

What Business Opportunities Does Eddystone Present?



Beacon is a small, battery-operated device that transmits BLE signal at regular intervals. Eddystone and iBeacon are the most common communication protocols to transmit BLE signals from a beacon. The fundamental difference lies in the formats the BLE signals are broadcasted in each protocol.

Sunday, March 31, 2019

Increase the Efficiency of Your WMS with BLE Mobile Apps


Warehouses are probably the hardest part of a logistics operation to automate. While a large number of warehouses have made a move from manual spreadsheets and lookalike software systems to warehouse management systems that entice automation; they are taken aback by slow input of data from the endpoints operated by manual labors and legacy software systems.

Tuesday, February 19, 2019

How Wearable Technology Disrupting Mobile App Development


Stastisa predicts, “The number of connected wearable devices worldwide is expected to jump from an estimate of 325 million in 2016 to over 830 million in 2020.” A forecast by Tractica predicts revenue from wearable devices will peak around 100 billion in year 2021 with the market cap reaching $17 billion.


Tuesday, February 12, 2019

Why Should Your Small Business Have a Mobile App?



While there isn’t a single startup or enterprise that goes without a mobile app, small businesses are uninterested in them. They fail to see the value of investing in an app and are, further, taken aback by long-term commitment that mobile apps come with. While startups have to gratify their customers with short attention span, enterprises are after mobility solutions to connect with their employees or to sell their products and services to customers.

Wednesday, January 23, 2019

8 Things You Didn’t Know About Beacon Technology



Beacon-based proximity marketing is redefining the way shops and retail establishments interact with their walk-ins. Thanks to beacon technology, they can now find a place in customers’ smartphones inside an app. Marketers can run more personalized, effective promotional campaigns and can set a wider array of parameters to trigger them.