Why Bluetooth Low Energy (BLE) is the Holy Grail of Asset Tracking?

Bluetooth low energy can help with real-time asset tracking, making storage easy and decreasing any shipping mistakes. Learn more about how iBeacon and Eddystone beacon app facilitate asset tracking. Read more: Why Bluetooth Low Energy (BLE) is the Holy Grail of Asset Tracking?

The Art of Lead Generation with Beacons: Right Place, Time and Audience

As a school going kid, I hated Sundays because that was the only day of the week when I did not get a chance to visit my father’s grocery store four blocks from our neighborhood. As per my childhood ritual, I would stop by at the store, give him a helping hand or perhaps he would help me with the homework.

Read more:- The Art of Lead Generation with Beacons: Right Place, Time and Audience

What Role Does Beacons Play In Real estate?

Beacons, thanks to proximity marketing, have revolutionized the way we interact with physical locations be it retail outlet near you or property you have put on sale. If you’re a real estate agency looking for new ways and touch points to engage with your customers and acquire new ones, then beacons will pique your interest.

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How BLE Beacons are Transforming Healthcare in 2019

According to Deloitte’s 2019 Global Health Care Outlook, The global healthcare industry is projected to reach $10 trillion by 2022 as healthcare is becoming accessible to more people around the world and life expectancy continues to climb. For the first time in history, number of people aged over 65 globally represent 11.6% of the total world population.

Read more:- How BLE Beacons are Transforming Healthcare in 2019

7 Ways SMBs Can Run Beacon-based Proximity Marketing Campaigns

BLE beacons bring innovative marketing opportunities for small businesses. Proximity marketing with beacons is growing in popularity among retailers and other customer-centric small businesses. This new form of marketing empowered by beacons comes at a time when retailers are facing increasing competition from online marketplaces.

Read more:- 7 Ways SMBs Can Run Beacon-based Proximity Marketing Campaigns

What Business Opportunities Does Eddystone Present?

Beacon is a small, battery-operated device that transmits BLE signal at regular intervals. Eddystone and iBeacon are the most common communication protocols to transmit BLE signals from a beacon. The fundamental difference lies in the formats the BLE signals are broadcasted in each protocol.

Read more:- What Business Opportunities Does Eddystone Present?

Increase the Efficiency of Your WMS with BLE Mobile Apps

Warehouses are probably the hardest part of a logistics operation to automate. While a large number of warehouses have made a move from manual spreadsheets and lookalike software systems to warehouse management systems that entice automation; they are taken aback by slow input of data from the endpoints operated by manual labors and legacy software systems.

Read more:- Increase the Efficiency of Your WMS with BLE Mobile Apps