8 Things You Didn’t Know About Beacon Technology

Beacon-based proximity marketing is redefining the way shops and retail establishments interact with their walk-ins. Thanks to beacon technology, they can now find a place in customers’ smartphones inside an app. Marketers can run more personalized, effective promotional campaigns and can set a wider array of parameters to trigger them.

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How Can Businesses Benefit By Building BLE Powered Mobile Apps?

Bluetooth Low Energy or BLE enables mobile apps to connect with compatible BLE devices over a secure connection in order to exchange data. iBeacon and Eddystone are protocols developed by Apple and Google respectively that define standards of data exchange between an iOS and Android apps and a BLE device like a BLE beacon.

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How to Drive Digital Loyalty with BLE Beacons?

With every customer looking for the best price for the product they are looking for or the service they are seeking, customer loyalty has shifted from stores to brands. That is, if Walmart is selling a shampoo at a cheaper rate than a nearby grocery store, a customer loyal to the shampoo’s brand will buy it without a second thought.

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Enhance your Fitness Experience with Beacon Technology

According to a research, 58 million Americans enroll themselves in Gym or Fitness club. Signing up for a gym membership is always exciting but continuing it for a long-term is difficult. Fitness and health clubs face the huge challenge of gaining members and retaining customers hence, they look for the ways to reduce churn rate, retain more members and enhance the in-gym experience.

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Using Bluetooth Beacons in Warehouse for Asset Tracking and Management

Do you face the challenge, when it comes to supply chain budget? Is it difficult to cope up with the excess of inventory? Are you having too many people employed and still find the less work productivity?

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Orchestrating Retail 2.0 with BLE Beacons

BLE Beacons are transforming the world of mobile marketing in a way we never expected. They are giving way to proximity marketing to indoor navigation to contact less payment. But there are also a few hurdles. Customers’ adoption is one of them.

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Using Beacons in Banks to Enhance Customer Experience

To stay competitive in this digital era, banks looks to redefine their way of advertising that suits the need of their customers. One of the ways they can bridge the digital-physical experience is through the use of beacons.

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